Global outerwear brand K-Way® elevates its cult outwear range with Merino wool, in a bid to reduce its reliance on synthetic fibres. Choosing quality and performance-focused Woolmark-certified wool, K-Way®’s FW24/25 collection features a wool-rich men’s bomber jacket and a wool-rich unisex long coat, both of which nod to the unmistakable style of the iconic K-Way® rain jacket.
Merino wool is 100% natural, renewable, biodegradable and is the world’s most recycled apparel fibre. Its durable nature guarantees high-performance and its natural lightness, breathability and insulating qualities make it the ultimate fibre for all the seasons.
The men's bomber jacket features a central zip in K-Way®’s iconic colors and an integrated hood, combining its signature sporty style and functionality.
The unisex coat features a belt and integrated hood, enriched with a vibrant contrasting inner lining that adds a contemporary touch to the classic design – a perfect balance of elegance and functionality.
Both garments are designed to highlight the inherent natural benefits of Merino wool.
K-Way®’s partnership with Woolmark reinforces the brand’s dedicated commitment to innovation and the use of technical fabrics. It is rooted in shared values, with a focus on delivering exceptional products, blending sophistication and functionality to cater to the demands of today’s discerning consumer.
“Woolmark is proud to collaborate with K-Way to promote the extraordinary performance of Australian Merino wool. This collaboration has given life to an innovative capsule collection that combines the natural resistance and performance of merino wool fiber to atmospheric agents - such as water, wind and temperature - with the iconic urbanwear style of K-Way. For Woolmark, it is an honour to partner with a brand that has always stood out for practicality and design, and that, thanks to the use of Australian Merino wool, confirms its commitment to high performance in an even more sustainable way,” says Woolmark Regional Manager, Central & Eastern Europe, Francesco Magri.
The collection will launch on November 21 and will be available in Italy, France, Japan, South Korea, and the Benelux region.
Shop the collection here.
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